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WHY CLARAZ BAGS STORE WILL SURVIVE AND THRIVE DURING AND AFTER COVID-19

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  • Blog
  • 01 Sep 2020
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The covid 19 global pandemic has changed how the world operates, demonstrating limitations of many existing systems and highlighting the need to re-image the role of information technology as a pedal for economic productivity and growth. This week Sokoni-links features Claraz Bags Store - a business that is utilizing online platforms to create more opportunities for selling products and interacting with customers. We interviewed Miss Ogwang Fiona Clara the owner of Clara Z Bags, a single hard-working woman who loves fashion and loves quality bags. That combination of traits together with her Personal Entrepreneurial Skills gave birth to Clara Z Bags store in May 2019. She decided to specialize in selling of quality high-end Bags on Retail, Wholesale and Online.


 

When you walk into Clara Z Bags store at Nana Center in Kampala you will find all types of bags for Ladies and Gents in Different Labels and Brands including prominent, Original and Classy brands like Louis Vuitton, Susen, Christian Dior, Zara. You will see bags in different, shapes, Sizes, Texture and color to cater for everybody’s Taste and preferences, Needs, Convenience, Occasions and Everyday Work Life. “Claraz bag store is a one stop Centre for quality bags in Uganda. If you need any type of bag, I mean any type of bag, you will find it here” she said. “Customers can order for Handbags, Clutches ,Backpacks, Tote Bags, Makeup Bags, Beach Bags, Pouch Bags, Satchel Bags, Shoulder Bags, Barrel Bags, Baguette Bags, Fanny Packs, Drawstring Bags, Saddle Bags, Duffle Bags, Hobo Bags, Miniaudiere Bags, Wristle Bags, Bowler Bags, Laptop Bags and the list is endless”.

Clara mostly sells these bags online and believes that using the internet to market, sell and transact is crucial for businesses to survive and thrive; she is well aware that the internet presents a fast-growing marketplace where businesses can directly connect and sell goods and services to customers. “I get 70% of my customers online, most people now see your products and order them online, they just give you a call and then you deliver the products” She said. Using online platforms is effective and has helped Claraz Business reach new markets, serve customers better. “I distribute my bags faster, solve customers’ problems quickly and communicate more efficiently with my business partners within and outside the country” she added.

Clara uses an online marketing approach to promote and sell her quality bags, she clearly understands that expanding online presence using various platforms is a key marketing strategy for her business especially now during this Covid Era. Claraz bags is on Face book, Twitter Instagram and the new fast-growing platforms like Sokoni links. “I use social media mainly to communicate and interact with my customers, it’s important for us to be on these platforms. Being on all these platforms is vital for any business because Each of these them offers unique advantages brands can use to reach different markets” she said.

The right Digital marketing channel for your brand or business largely depends on your brand’s business goals. If your goal is to generate leads for your business and you’re a Business to Business (B2B) or Business to Customer (B2C) brand, then it makes more sense to use platforms like Sokoni-links that are business centric and have features that help businesses generate leads and sell a product.

When you order a bag from Claraz bags, Purchasing can be completed from the consumer's home, office or any other location at the request of the customer who pays using any method of payment. “I utilize multiple payment platforms like Pay Pal, Western Union, world remit and Ding for foreign clients and cash or mobile money for local customers” she said. “I only use secure ordering and payment systems and Customers get assurance that their orders will be delivered immediately”. Mobile money technology has helped reduce the need for physical cash transactions thereby minimizing the spread of the corona virus.

Despite the outbreak of covid 19, Clara continues to make deliveries following the SOPs established by government. Clara has made deliveries across the country and expanded outside Uganda. Her expansion in market coverage is due to using information technology “I have delivered bags to many customers in Nairobi and Kigali using DHL courier services or buses to transport the client’s bags, the client usually gives us specific Transport companies that they trust”. “With ICT Applications, every business has access to thousands and sometimes hundreds of thousands of consumers”. She said.

With digital innovations, Customers are treated as one market. Clara accesses information without geographical location restrictions and has the opportunity of delivering messages enhanced by pictures, sound and Video for potential customers to see what a business is offering, the interactive nature of the internet offers customer support and promotional activities to a better degree than traditional media. “Using the internet has helped me ease two-way interactions with my agents and distributors of quality bags within and outside Uganda”. She said. Clara used to import most of her bags by placing orders from companies abroad but because of covid-19 and high taxes imposed by government departments she was forced to get them locally, “I used to import the bags because it was cheaper but URA taxes went up and it was very expensive to import so I decided to get them from agents and affiliates of bag companies in Uganda”

Clara puts quality and brand at the forefront when selecting an agent or distributor “my customers only get quality bags that’s why I need trusted suppliers whose products will satisfy my customer’s needs”. Clara values her customers “customer is king” she said “they are the life blood of any organization, so we are here to serve them not the other way around” she added .Despite her good customer care and relationship management, she faced limited challenges with a few customers “at times customers may place an  order for a bag then say it’s too small or too big but they still like it”, like an entrepreneur quick to react to business problems she decided to include the size of the bags on her catalogue as well as introduce terms and conditions that require 50% down payment before they take delivery of the bags to any location across  the East African region.

Advertising online has helped Clara z business grow. “These days almost everybody especially those in urban areas who are my target market have access to the internet” The readily available internet services with descent speed and the proliferation of smart phones in Africa has laid fertile ground for the fast growth of E-marketing activities. Covid-19 disturbances has distorted the ways in which communities, businesses and individuals operate, communicate and transfer information. post-pandemic organizations, businesses and individuals that hope to take advantage of internet marketing opportunities need to rethink and create a strategic approach to leveraging technology and digitalization. Businesses like claraz bags have already repositioned themselves using technology as a critical component of each domain of specialization and will continue to ensure continuity and build resilience to future crises.

Clara finally gave words of encouragement to people and businesses facing challenges especially during this Covid-19 period. “Even if you are going through a hard time, you shouldn’t give up, even if there is corona or not, people should keep pushing, when things get tough you also get tough. we may have to live with Covid-19, it may never leave us and so people should do their best and then leave the rest to God” she said as we wrapped the15 minutes interview.

The management of Sokoni-links wishes miss Ogwang Clara Fiona success in all her business and personal endeavors and will continue to support her business in expanding clara z bags online visibility. You can like and Follow Clara


z bag store on Social Media platforms, Facebook, Twitter, Instagram at “clara z bag store” and check out her full business profile, pictures and videos on http://www.soko-links.com/index.php/clara-z-bag-store  ,Call +256773667732 or Email her at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information about her bags.

 

Written by

Beatrice Hofmann

Obwoya Hebert

Oula David

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