QUALIFICATION: BSC/MSC DEGREE IN MARKETING OR RELATED FIELD. DUTIES AND RESPONSIBILITIES
✓ Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front-end channels.
✓ Tracking and analyzing the performance of advertising campaigns and ensuring that all marketing material is in line with our brand identity.
✓ Deploy successful marketing campaigns and own their implementation from idea generation to execution
✓ Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
✓ Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
✓ Produce valuable and engaging content that attracts and converts our target groups
✓ Build strategic relationships and partner with key industry players, agencies and vendors
✓ Measure and report on the performance of marketing campaigns, gain insight and assess against goals
✓ Analyze consumer behavior and adjust email and advertising campaigns accordingly ABILITIES AND GENERAL COMPETENCE
Sokoni-links job connect 2
✓ Demonstrable experience in marketing together with the potential and attitude required to learn organizations activities
✓ Ability to work under less supervision
✓ Good communication and Interpersonal skills
✓ Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
✓ Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
✓ A sense of aesthetics and a love for great copy and witty communication
✓ Up-to-date with the latest trends and best practices in online marketing and measurement
For more information please call 0784798108.
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